Senior Designer
Senior Designer
The Advertising Standards Authority (ASA) is the UK's regulator of advertising. They apply the rules which are written by the Committees of Advertising Practice (CAP).
ASA & CAP’s rebrand in 2012 needed to represent the positive outcomes of the regulatory work they do. The tick logo was a more modern evolution of their previous logo marks. I also designed a flexible and wide-ranging icon suite to represent the many varying topics their work covers.
Below is a selection of annual reports I’ve designed for ASA & CAP in the years since the rebrand. Each year uses the icon style in a slightly different way.
I have also designed newsletters, emails, advertising, presentations, brochures and flyers for them.