Senior Designer
Senior Designer
When the Savoy reopened its doors after a three-year refurbishment, they needed to carry the rejuvenated iconic glamour through their brand materials and marketing.
From advertising to guest emails, from apps to an exquisite wedding brochure, I created a host of designs that will attract a new generation to the Savoy. I also designed a range of tools and systems that will help the marketing team generate their own communications independently. Following the initial refresh, I continued to work with the Savoy over a period of 7 years as the creative lead on the Savoy account.
I’ve designed a number of interactive PDF brochures for the Savoy, including the main e-brochure, and a Savoy Suites e-brochure.
A range of advert templates were designed and built for the Savoy to implement in-house
The Savoy needed to bring their world-famous cocktail book in to the 21st Century. This app takes a selection of their most popular cocktails, and demonstrates how to create them yourself at home.
They needed a monthly newsletter to engage with their loyal audience and attract new customers. This was created as a template that can easily be updated on a monthly basis, whilst still feeling fresh and interesting.
Weddings at the Savoy are not like any other wedding – every detail is considered, and the approach is highly bespoke to every couple. In 2010 I designed a Savoy Weddings brochure, and later in 2018, a Savoy Weddings bespoke pack which is still in production. This will include a personalised selection of mini brochures and room specifications, with a follow-up bespoke digital summary of your options.
The Savoy’s Beauty & Fitness offer needed a pack to detail facilities and treatments. They wanted to be able to update the information themselves without high design and print costs. I designed a simple outer folder using gold card with white foil blocking, which holds an updateable inner booklet. A template was provided to update the inner pages, which were printed in-house on a paper stock I recommended.
A simple but elegant art-deco design for the Savoy Christmas card