Senior Designer
Senior Designer
Lifehouse is a contemporary award-winning spa hotel nestled within 12 acres of peaceful English Heritage Listed Gardens, located in the pretty Essex town of Frinton-on-Sea.
I worked on the new identity for Lifehouse, alongside creative directors Neil and Sharon, whilst working as a designer at Howdy. Ahead of their launch in 2011, Lifehouse needed a brand to bring the destination to life. They wanted a contemporary, vibrant brand that was flexible enough to cover a wide range of applications. The brand was applied to signage, products, menus, advertising, gift cards (and many more touchpoints).
The hydrotherapy pool, the swimming pool, the Hidden Sanctuary, the ponds within the grounds… water is at the heart of Lifehouse. The water droplet formed the logo and identity system, and was used playfully to create different patterns and illustrations representing the full experience of the spa.